Who We Are

We are an expert team of analysts and consultants that have worked throughout a wide variety of industry sectors.
Mark Harrison
President & CEO
T1 Consulting founder Mark Harrison has over 20 years of experience in sponsorship and cause marketing. As a leading expert in the industry, Mark has led the development and strategy for sponsorship programs across the country. He is also a seasoned conference speaker.
Norm O’Reilly
Recognized internationally as one of the foremost scholars on business and sport, Norm O’Reilly, PhD., leverages his academic experience as the Chair of the Department of Sports Administration in the College of Business at Ohio University in his role as a Partner Consultant in T1 Consulting.
Imran Choudhry
Imran Choudhry shares over 15 years of agency experience developing results-driven integrated marketing strategies for a long list of blue chip clients and not-for-profits. Imran is known for his ability to understand client needs, evaluate client goals and deliver campaigns that hit the mark.
Rebecca Shanks
For the past 20 years, Rebecca has led integrated marketing communications plans from strategy through to execution and evaluation. She has worked with numerous brands and properties on leveraging sponsorships to achieve their business goals. Rebecca spent 10 years at Coca-Cola in various marketing roles including managing their marketing assets and sponsorships. She currently sits on the board of the Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS).
Elisa Beselt
Elisa Beselt works on both sides of the table to ensure properties and brands reach their overall marketing and business objectives through sponsorship, fundraising, and revenue generation. Additionally, she has been researcher and co-author of the annual Canadian Sponsorship Landscape Study for several years.
Mitch Thompson
Mitch Thompson’s understanding of marketing and business strategy, as well as his competencies as a logical thinker and project leader, are significant assets to the T1 Consulting team. In addition to helping clients build sponsorship and revenue generation success, Mitch leads ongoing internal processes that ensure T1 Consulting’s analysis and evaluation methods are grounded in the most sophisticated, and industry-specific knowledge.

What We Do

We drive business results in sponsorship marketing and revenue generation. Properties earn more. Brands spend smarter.

For Properties

For Brands

Our Clients


What They Have to Say

The Canadian Sponsorship Landscape Study

This study provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

The study draws on both academic and industry resources to provide information that is extremely relevant, highly ethical and provides outstanding sponsorship expertise for sponsors, properties and agencies.

Read it at sponsorshiplandscape.ca

The top two concerns of properties:
Achieving targets (28%) | Demonstrating ROI (21%)

Demonstrating ROI

Our Thoughts

Is Our Industry Speaking the Same Language?

Sponsorship Performance Analysis

By: Mitch Thompson, Consultant

Date: January 9, 2018

As a sponsorship manager, it’s important to oversee several processes and practices that ensure maximum performance of your portfolio and of individual sponsorships. At T1 Consulting, we categorize these processes and practices into four main buckets: Pre-Sponsorship Analysis Sponsorship Acquisition Sponsorship Activation Sponsorship Evaluation   Pre-Sponsorship Analysis refers to exercises that help a brand to… View Article

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A Canadian Sponsorship Perspective

Canadian Sponsorship Landscape Study

By: Elisa Beselt, Consultant

Date: June 26, 2017

For the past 11 years, the Canadian Sponsorship Landscape Study (CSLS) provides Canadian sponsorship professionals with key insights and information on the scope, scale and trends of the sponsorship industry in Canada. Pulling from the data and uncovering the perspectives of the three key groups of sponsorship stakeholders – sponsors, properties, and agencies – the… View Article

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Content Marketing for Sports Organizations – Embracing a New Era of Options

By: Mitch Thompson, Consultant

Date: February 3, 2017

In my latest white paper (download here) I’ve attempted to paint a high level and exhaustive picture of the content marketing landscape for sports organizations in 2017 (a nearly impossible task in such a rapidly changing space). I’ve provided historic information to provide context, some new primary data from friends at Canadian sports organizations, and… View Article

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Contact Us

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10 Alcorn Ave. Suite 101
Toronto, ON
M4V 3A9
416 920 7044